Crawl access
GPTBot and PerplexityBot are disallowed in robots.txt. The engines literally cannot read the site. Fix: allow them, today, at zero cost.
Scale · Generative Engine Optimization
When buyers ask AI, are you the answer?
Buyers now ask ChatGPT, Gemini, and Perplexity who to hire. Scale audits how those engines read your site, hands you the ranked fix list, and re-checks your fixes after 30 days. No calls. No retainers.
The moment you are buying
Your name, inside the answer.
You ask an AI assistant:
Which firm should we hire for AI readiness in Kuala Lumpur?
Three firms come up. Meridian Advisory leads the answer, because the engines can read, trust, and quote its published methodology pages.
That is the moment Scale buys you. It cannot buy the answer. It removes the reasons the engine skips you.
Why now
The habit moved. The budgets are moving.
- Generative-engine optimization spend is estimated at about US$1.2 billion in 2026, up from about US$848 million in 2025 (Modeled, industry estimates).
- Around 55% of marketers report active GEO budgets (Directional, vendor survey 2026).
- Most small and mid-size sites are effectively invisible to AI crawlers. No
llms.txt, thin entity markup, and crawler rules written for search, not for answers.
Monitoring tools will sell you a dashboard for that last line. A dashboard tells you that you were skipped. Scale hands you the fixes.
Who it is for
The business owner or marketing lead who wants AI engines to name their firm, and does not want a US$2,000-a-month agency retainer to get there. One site per purchase.
What you receive
Five deliverables. All after one 5-minute intake.
- A 40-point GEO audit, scored 0–100 and ranked by impact and effort: content structure for extractability, entity clarity, schema, and AI-crawler access.
- A top-10 fix list — the ten actions that move the score most, ranked.
- A copy-paste fix pack: your
llms.txtwritten for your site, schema snippets, and FAQ and content restructure patterns. - An AI-crawler access checklist: GPTBot, ClaudeBot, PerplexityBot, Google-Extended — who is blocked, what to allow, and how.
- A 30-day sprint plan with a measurement guide, and a recheck of your fixed items at day 30, included.
Your audit is founder-reviewed, not a template dump. It lands in your workspace within 48 hours of intake.
Sample audit, redacted
Score 42 of 100. Four fixes before the sprint starts.
Fictional mid-size services firm. It illustrates the method only. It is not a customer result.
Entity clarity
The homepage never states who the firm serves or where. Fix: one paragraph of declarative fact, plus Organization schema.
Extractability
Key claims are buried in PDFs. Engines quote pages, not attachments. Fix: restructure the three most-asked questions as answerable sections.
Signal files
No llms.txt. Fix: a written-for-you file listing what the site contains and where the answers live.
Day-30 target after the sprint: 70+
Assumptions and limitations
We remove the reasons engines skip you. We cannot force a citation.
Scale audits only your public pages; it needs no logins, no private data, and no access to your systems. The audit is judgment scored against a published rubric, not a measurement from the engines themselves. No citation positions are guaranteed. No engine endorses or partners with this product. One site per purchase; the day-30 recheck covers the items you fixed, not a full re-audit. No professional advice and no guaranteed outcomes. See the Terms.
Common questions
What is GEO?
Generative engine optimization: structuring your site so AI answer engines can read, trust, and cite it. It is the practice that decides whether ChatGPT, Gemini, or Perplexity name you when a buyer asks.
Which engines does the audit cover?
The audit covers what all major answer engines need: crawl access for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, plus the structure, schema, and entity clarity they all reward. It is engine-agnostic on purpose.
Do you guarantee my rankings in AI answers?
No. Any firm that guarantees citations is lying. Engines choose what to cite. We remove the technical and structural reasons they skip you, which is the only part anyone can control.
What access do you need to our systems?
None. The intake asks for your URL, your category, up to three competitors, and five questions your buyers would ask an AI. Everything after that reads public pages.
Is there a subscription?
Not in this purchase. It is one-time with a day-30 recheck included. Ongoing monitoring may be offered later as a separate product.
I bought the old Scale monthly plan. What happens to me?
Existing subscribers keep their access and billing terms unchanged, in My products.
Support and refunds
Questions about access, payment, or your audit go through the Support page. We reply by email within 2 business days. Refunds follow the Refund Policy.